Venna Valley Honey is a unique, pure, and natural honey sourced from the forests around Mahableshwar, harvested by tribal youth trained to gather honey without harming the bees. This honey is not only non-violent but also ethically sourced and hygienically processed, making it a product that blends tradition with sustainability. Venna Valley Honey is the result of a collaboration between two NGOs: Pune International Centre and Shramik Janata Vikas Sanstha, both of which are dedicated to empowering local communities and supporting sustainable
Venna Valley Honey aimed to elevate its presence in the competitive market of natural food products, especially in supermarkets where packaging plays a significant role in grabbing consumer attention. The challenge was to create packaging that would appeal to a wide audience while reflecting the ethical sourcing and natural purity of the product.
The label was a key element of the branding. We wanted the design to communicate both the sustainability of the product and the local heritage of the tribal communities involved in the honey gathering. The label features a clean, modern aesthetic with natural, earthy colors and minimalist typography. The visuals incorporated subtle cues to the forest environment from which the honey is sourced, alongside the NGO partnership to reinforce the ethical story behind the product.
Through this collaboration, Venna Valley Honey was able to strengthen its market presence, reach a wider audience, and highlight the vital work of the local tribal youth involved in the honey-gathering process, ultimately helping to raise awareness for both the product and the mission behind it.