Tier Nom is an artisanal patisserie known for its elegant, handcrafted cakes and pastries. Rooted in quality, craftsmanship, and innovation, Tier Nom combines traditional patisserie techniques with modern flavors and aesthetics, delivering a unique experience to its customers.
Tier Nom needed an end-to-end design solution that would not only enhance their cake packaging and menu but also bring cohesion to the visual design of their store. The key was to create a distinctive and memorable experience that reflected the high-quality offerings of the patisserie while standing out in a competitive market.
After conducting thorough market research, we analyzed trends in the patisserie industry to understand the packaging used by competitors. This allowed us to ensure that Tier Nom’s packaging would be both unique and functional. Our approach focused on using sustainable materials tailored specifically for cakes, ensuring that the packaging was not only visually appealing but also kept the cakes fresh and secure. We designed three quirky and elegant cake boxes, each with distinct patterns and elements that captured the artisanal spirit of Tier Nom.
Using the same color palette and design elements from the packaging, we created an engaging and aesthetically pleasing menu card. The design emphasized clean, easy-to-read typography, complemented by playful visuals that made the menu feel approachable while maintaining a sense of luxury.
Drawing inspiration from the packaging elements, we proposed design ideas that would make the store’s space visually coherent with the brand’s personality. From color schemes on the walls to the layout of the display units, our goal was to ensure every element of the store felt like an extension of the brand’s core identity.
Tier Nom’s reimagined brand identity now flows seamlessly across all touchpoints, from the packaging to the in-store experience, helping them strengthen their market presence and connect with customers in a meaningful way.