The Challenge
Thier goal was to elevate their premium fruit offerings—grapes, lychee, and mango—with a brand identity that reflects their commitment to quality and caters to local markets.
Sunpikt is an agricultural company known for producing high-quality, fresh fruits, including grapes, lychee, and mango. The brand is committed to sustainable practices, delivering exceptional produce to both local and international markets.
Thier goal was to elevate their premium fruit offerings—grapes, lychee, and mango—with a brand identity that reflects their commitment to quality and caters to local markets.
Using sunpikt’s existing brand identity, we focused on creating a cohesive and versatile brand manual that served as a foundation for all touchpoints.
To create impactful packaging for Sunpikt’s premium fruits, we conducted thorough competitor research and developed local consumer personas to understand the market landscape and customer preferences. We also ran A/B testing to fine-tune the final designs, ensuring resonance with the target audience.
Incorporating Sunpikt’s core value of sustainability, we used eco-friendly materials for the brown bags and labels. Each label design was meticulously crafted to highlight the specific traits of different grape varieties, as well as the unique qualities of mangoes and lychees. The result was packaging that not only communicated quality and freshness but also reflected Sunpikt’s environmental ethos, making a lasting impression on consumers.
To bring Sunpikt’s brand identity to life, we implemented a comprehensive above-the-line (ATL) and below-the-line (BTL) advertising strategy, ensuring a consistent visual presence across all touchpoints. We designed banners for display in local super markets, created pamphlets to be delivered through newspapers, and produced vibrant vehicle advertising banners to circulate around the city. By focusing on these local touchpoints, we successfully overcame the challenge of connecting with Sunpikt’s core audience, ensuring maximum visibility and reach within the community.
The result was an enhanced brand visibility, deeper customer connections, and strengthened market position.